是的說的就是大家最熟悉的?鱷魚牌 Lacoste ～最近品牌的官方Instagram發布了一張新的Polo Tee 相片，但就以一只卡通的彩色鱷魚替代了原有的?鱷魚圖案，瞬間引來大批粉絲留言詢問品牌是否將要換掉經典logo！
Focus on the #LacosteJPGoude polo.
A photo posted by Lacoste (@lacoste) on
所幸品牌隨即以tag明志：原來新logo只是品牌與法國藝術及攝影大師 Jean-Paul Goude 的聯乘設計！
The iconic duo @felipeoliveirabaptista @jeanpaulgoudeofficial. #LacosteJPGoude
A photo posted by Lacoste (@lacoste) on
Follow us on #Snapchat, #InstagramStories & @Instagram for a live coverage of our #LacosteJPGoude launch event.
A photo posted by Lacoste (@lacoste) on
這位與Patrick Demarchelier、Tim Walker、Mario Sorrenti等人同被譽為當代最具影響力時尚攝影大師的 Jean-Paul Goude，就是最近受邀掌鏡Kenzo X H&M設計師合作系列廣告大片和宣傳影片的紅人啦！！
Live from Palais de la PortecDorée, @Lacoste and @FelipeOliveiraBaptista celebrates its collaboration with Jean Paul Goude. Photography by @JacquesBurga #ParisSocialDiary #Paris #LacosteJPGoude #PFW #Lacoste #ParisSocialDiaryOnTheStreets
A photo posted by Paris Social Diary (@parissocialdiary) on
« It was an invitation, a real carte blanche. It was Jean-Paul Goude who was to express his vision, to make decisions, & give his interpretation of the crocodile. » – @FelipeOliveiraBaptista about the #LacosteJPGoude collaboration.
A photo posted by Lacoste (@lacoste) on
這次的聯乘logo除了繽紛又喜感，戴著紅帽子的新鱷魚更手捉大家熟悉的“老鱷魚”，非常有趣！難怪一推出就成為法國潮人們的熱捧對象～
Pretty woman walking down the street, but nice guys run like crazy cos they always are in late. #storyofmylife ? @lacoste and the great project #lacostejpgoude – happy to be part of the family. Ph. @guidomilani Ps… what a nice dinner yesterday night at @hotelcostes … thanks to be so deeply warm with me @federicadet @ombrellina @erika_boldrin @alby_gianni @valentinasiragusa
A photo posted by Paolo ? Stella (@paolostella) on
@felipeoliveirabaptista, directeur artistique de @lacoste a donné carte blanche à @jeanpaulgoudeofficial pour créer et redessiner le temps d’une collection capsule, le célèbre logo Lacoste ??? #lacostexjeanpaulgoude #LACOSTEJPGOUDE
A photo posted by Camille Benaroche (@camilleetlesgarcons) on
總而言之，經典的logo不會被替代，限量的也超好賣，瘋狂粉絲們可以安心啦！
At the #LacosteJPGoude launch event.
A photo posted by Lacoste (@lacoste) on
以上，INSERT的品牌時尚資訊，和大家分享。
Text: Vivian Zeng . Info: Lacoste
